IKEA vs 100 cats

Ikea let loose 100 cats into one of their stores recently for an advertising stunt. A huge risk as cats do what they want, regardless. A beautifully shot advert showing the audience visually how homey their products are with snuggly cats. I like the video, I think its a clever idea. I especially like how they have captured feline behaviour in the video, it is more authentic that way.

Enjoy.