Advertising Super Glue.

super glue ads from Lucy Pham on Vimeo.

This was for an advertising brief. To observe a product truth and to create an advert for it. Super glue is strong and fast drying, it will stick anything together.

FeelGood Drinks entry for YCN competition.

This competition brief required a light and friendly way to ‘spread feelgoodness’. These FeelGood drink dispensers are 18.5 Litres of Goodness. These would make people feel good in otherwise boring environments. They would be placed in communal spaces such as offices, schools and waiting areas, to make people FeelGood.

Soho Summer Party.

Whilst on work placement in the summer, I was given an individual project to work on. I had to advertise a Street Party in Soho. These posters would be put up in the surrounding areas to promote the event.

Typographic Codes.

Inspired by the pronunciation code in the dictionary, the aim was to create a simpler code with straightforward symbols could be used to signal similar sounds. This code could be used to teach people how to speak English. If they learnt how each symbol sounds, then they could understand the language quicker without having to worry about the spelling of English words.

New Religion.

The main pillar in religion is the holy book, followers search for advise and answers from these texts. We decided to convert this concept into the modern world by using newspapers as our scriptures, seeking guidance from the days edition for all the decisions we made that day. The book maps out the journey that developed through following the Daily Mail. The text guides the viewer around the journey, including page numbers for the viewer to refer to.

New Religion.

Just in Case.

I have always been interested in the idea of storage, how people use it and why people like to hold onto things. This lead me to explore attics as a storage place. I found that this space is used to keep items that are of sentimental value like old toys. It also has useful things like suitcases. The attic is also a place to store items incase they are ever needed. All the items above where found in attics I explored. When I asked the owner about them, they said they kept it ‘just in case’.